Finding the right wine can be confusing or even intimidating – especially with so many choices available. After many years as enthusiasts, we saw a real need in the market for more than just another wine retailer. Meritage Wine Market has since created a place where we could share our love and knowledge of wine, while turning people onto the right bottle for their taste, budget or occasion.

At Meritage Wine Market, we offer the best personal wine experience in Santa Barbara County with the core belief that making great wine is a complex process, but choosing one shouldn’t be. We manage our customer’s needs with wine selections specifically chosen for their individual purpose and fulfilling the highest quality wine within budget. Our intimacy in customer service ensures the right wine for each customer every time.


Meritage is known throughout Santa Barbara as having exemplary customer service with a personal touch. We can provide personal guidance in selecting and purchasing wines specific to your preferences and needs, help you plan your next event or assist you with your personal or corporate gifts. Our knowledgeable Wine Specialists are here to help!