The Santa Barbara Roasting Company is one of the area's favorite coffee shops and has a State Street rarity: parking in front. The little shopping center where "RoCo" (as locals call it) resides is great and filled with local restaurants. The center has smoothies, coffee, a French bakery specializing in crepes, a chocolate shop and an antique store. It is located right off of lower State Street.
Founder and President, Corey Russell, recognized a need in Santa Barbara for a cool coffeehouse that roasts its coffee fresh daily, and right in the café. In September 1989 the Santa Barbara Roasting Company opened its doors. From the beginning, the Santa Barbara Roasting Company has been unique. RoCo established itself as an organization deeply committed to providing people with the finest estate grown coffees from around the world as well as the highest level of customer service possible.
This simple idea proved successful. To this day people come in droves to watch their favorite coffee being hand roasted in small batches and taste what most have never really had before, a truly fresh and delicious cup of coffee. In the later 1990s RoCo expanded beyond the bounds of retail by offering coffee to wholesale customers throughout California. They received so many requests for coffee from local restaurants, hotels and other coffee houses that the wholesale business literally took off overnight.