I.V. Pizza and Pub has opened at 6533 Trigo Road Ste. 108 in Isla Vista, the former home of Pizza My Heart which closed last August. This new eatery is a sister restaurant to nearby I.V. Bagel Cafe, founded by Doron Friedman who kept the same bakers and recipes from Pizza My Heart.

“I founded IV Bagel Café when I was 21 and since then IV has had a special place in my heart,” says Friedman. “I lived in I.V. for many years before moving to Santa Barbara and then Chicago, and I got to meet tens of thousands of incredible people while working there. When I noticed that another New York influenced restaurant was leaving IV after 10 years (Pizza My Heart ) I felt compelled to buy the business and keep another taste of New York in IV. Both Bagel Café and Pizza My Heart have another similarity in that both businesses choose to value quality and fresh ingredients over cost, which is extremely difficult during these inflationary times.”

I.V. Pizza and Pub is open Monday thru Sunday 11 a.m.-10 p.m. Call (805) 869-2264 or visit ivpizzapub.com.

Photo by The Restaurant Guy