Franco Rizzo, owner of the ubiquitous Goleta Signs company, which has created many of the signs outside of businesses across the South Coast, was working hard today installing a new sign for Santa Barbara Fish Market coming to the University Plaza Shopping Center behind Costco. The new location will be 7127 Hollister Avenue Ste. 18, the former home of La Bella Rosa Bakery (2016-2019), Cafe Zoma (2010-2011), and Mojo Coffee (2006-2010). Rizzo tells me that the beautiful new sign lights up from inside and will look great day and night. A peek inside the building reveals that the interior hasn’t changed much since last year, but I expect construction to be full steam ahead soon.

Franco Rizzo, owner of the Goleta Sign company, installed the logo for Santa Barbara Fish Market coming this year to Goleta. Photos by The Restaurant Guy