Reader Roger says that Santa Barbara Fish Market is coming to University Plaza near the DMV and Costco in Goleta. The new location will be 7127 Hollister Avenue Ste. 18, the former home of La Bella Rosa Bakery (2016-2019), Cafe Zoma (2010-2011), and Mojo Coffee (2006-2010). I spoke with the Santa Barbara Fish Market at the harbor and they confirmed that a new Goleta outlet is in the works at University Plaza and said that the opening is scheduled for next year.

“The Santa Barbara Fish Market has been serving our community with fresh seafood for over 20 years,” says their website sbfish.com. “We provide only the highest quality products while supporting sustainability through the education of our staff and customers, and by teaming up with organizations like the Sea Center Sustainable Seafood Program. We take great pride in being the only local commercial fishermen’s direct outlet to the public. We focus on locally harvested seafood products as well as seafood products from around the world.”

Photos: Top: The Restaurant Guy, Bottom: Courtesy