Reader Primetime tells me that Montecito institution Little Alex’s Mexican restaurant, at 1024 Coast Village Road, has gone out of business. Last week was the final meal for countless loyal customers who have been dining there since 1989. Dan and Lynette Briner and their family graciously thanked the community. “It has been our pleasure to serve the Montecito community for almost 33 years,” said the Briners. “All of our patrons have truly become part of our family. We have been given notice to vacate our location and will be closing November 22nd. Thank you all for your unwavering support for over 3 decades. We appreciate it from the bottom of our hearts and will miss you all.” Primetime says that Chef Ramon Velasquez from Corazón Cocina might be the next tenant.
In 2009 J.S. Rosenfield & Co purchased a 30-year ground lease for the 40,000-square-foot Coast Village Road Shopping Center from Pacific Capital Bank. Owner Jim Rosenfield rebranded the property as Montecito Country Mart, trying to establish a luxury market similar to the Brentwood Country Mart he created in Santa Monica. J.S. Rosenfield & Co. is a privately-held real estate company with a a portfolio of retail and mixed-use properties in Los Angeles County, Montecito, and Marin County.
Reader Primetime with Little Alex’s owners Dan and Lynette Briner on their last day of business. Photos by Primetime.