Little Alex’s Mexican restaurant, a Montecito institution since 1989 at 1024 Coast Village Road, is closing in late November. I spoke with a representative and was told that their landlord, Montecito Country Mart, did not renew their lease. The area where Little Alex’s is located, adjacent to Vons (soon to be Pavilions), was built in the 1960s. In 2009 J.S. Rosenfield & Co purchased a 30-year ground lease for the 40,000-square-foot Coast Village Road Shopping Center from Pacific Capital Bank. Owner Jim Rosenfield rebranded the property as Montecito Country Mart, trying to establish a luxury market similar to the Brentwood Country Mart he created in Santa Monica. J.S. Rosenfield & Co. is a privately-held real estate company with a a portfolio of retail and mixed-use properties in Los Angeles County, Montecito, and Marin County.
Photo by The Restaurant Guy