This just in from reader Brendan:

Persona Pizzeria on State Street appears to be in the process of rebranding as Cali-Forno Pizzeria. Their sign out front has changed and they have a new website (californopizza.com ) but some of the stuff still seems to say Persona Pizzeria. Not sure if there have been any real changes or just a rebranding; they seem to still be selling basically the same product.