LOS ANGELES’S CAFFE LUXXE EXPANDS TO SANTA BARBARA

Artisanal coffee roaster Caffe Luxxe, currently serving westside Los Angeles with five neighborhood caffes, has announced the grand opening of its newest location in the Montecito Country Mart, located at 1028 A Coast Village Road, next to Vons in the former home of Xanadu Bakery. Regarded for its Northern Italian-style espresso, Caffe Luxxe will offer complimentary cappuccinos and americanos to the public all day (from 7am-5pm) on Saturday, May 11 at its new caffe. In conjunction with the opening, Caffe Luxxe will launch a limited edition “Montecito Blend” coffee. The Montecito location is the first venture outside of the Greater L.A. area by owners Mark Wain and Gary Chau since opening their first caffe in 2006.

“There’s an atmosphere about Montecito that’s so essentially California, yet charmingly unique. It’s a sense of approachable luxury, which is exactly the sentiment behind why we started Caffe Luxxe: to offer the highest quality espresso and coffee, with a friendly, genuine attitude,” said Wain. With many of Caffe Luxxe’s Los Angeles patrons choosing Montecito as a weekend destination – and some even residing in town for part of the year – moving in to serve the neighborhood was a natural choice for the coffee and lifestyle brand.

To celebrate the grand opening, Caffe Luxxe has released a new limited-edition coffee named the “Montecito Blend,” that is “inspired by the well-balanced, crisp climate of the Central Coast’s rolling hills and the neighborhood’s serene and welcoming atmosphere.” The medium-bodied coffee offers an aroma of grapefruit, with flavor notes of cocoa and dark cherry, a balanced acidity, and a smooth, dried fruit finish. A blend of natural- and washed-processed coffees sustainably sourced from Guatemala and Brazil—from farms Caffe Luxxe has fostered close relationships with over the years—the coffee is hand-roasted in small batches at Caffe Luxxe’s Il Laboratorio roasting facility, which delivers freshly roasted coffee to all Caffe Luxxe locations on a weekly basis for optimum freshness. Its roasting team places emphasis on maintaining genuine relationships with farmers, sourcing coffee directly whenever possible and paying above-market prices to ensure fair labor practices and quality product. The Montecito Blend is available for purchase in-store at Caffe Luxxe Montecito, and online at caffeluxxe.com/shop/coffee

Caffe Luxxe continues to plan for expansion of new locations at a controlled pace, keeping quality, training, and education of baristas at the forefront. The company also manages a wholesale business, creating coffee programs for farm-to-table- and sustainability-focused restaurants, including Los Angeles’s Rustic Canyon, Huckleberry, Sweet Laurel Bakery, Malibu Farm, Melisse, Charcoal and Openaire, and Santa Barbara’s own Lilac Patisserie.

Leading up to May 11, Caffe Luxxe Montecito is currently holding a soft opening with regular hours every day, 7am-5pm.

Photo by Alicia Cho

Bookmark the permalink.

6 Responses to LOS ANGELES’S CAFFE LUXXE EXPANDS TO SANTA BARBARA

  1. Frequent Diner says:

    As a new business, I wish them the best of success. Nonetheless, the ad copy here, obviously professionally written, is just downright toe curling obnoxious. John, it’s one thing to maintain a restaurant blog, but this is too much.

  2. Christine! says:

    do they have a bidet in the ladies room?

Leave a Reply

Your email address will not be published. Required fields are marked *