I was in Albertsons market recently and noticed that all the avocados had stickers on them that read “Ripe Now!” yet not a single avocado (in a batch of hundreds) was ripe. In fact every one of them was several days from being ripe. I asked customer service about this and was told that avocado titan Calavo uses “Ripe Now!®” as a registered trademark and that it is not an indicator about the state of the avocado.

Photo Jan 12, 2 54 54 PM

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11 Responses to RIPE NOT

  1. SL says:

    I also love they use Cal in the name, but the avos are from Mexico.

  2. SLV says:

    Yep…one more reason to buy local avos at the Farmer’s Market. Or better yet, beg them from your neighbor (or trade for lemons/oranges/guavas/whatever….)

  3. Chris says:

    If you have use a sticker to tell when its ripe you probably are over thinking it. Just by looking at them they don’t look ripe.

    In other fruits however – the sticker will change color, approximately when the fruit is ripe. The change in color is due to some detection in chemical which the suppliers have deemed “ripe”

  4. Rex Of SB says:

    That is SOOOO sleazy….I’d actually seen those stickers and assumed they were for real. How tacky.

  5. Glenn says:

    Ripe Here Ripe Now, there is no other place I’d rather be

  6. Ed says:

    False advertising. Buyer beware

  7. Mike says:

    Just buy them, and let them ripen. They will spoil or go to mush sooner than you realize.
    You must be from the East coast.

  8. mike says:

    Anyone who will rely on a sticker to see if an avocado is ripe, instead of feeling it, is asking for trouble.

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