RIPE NOT

I was in Albertsons market recently and noticed that all the avocados had stickers on them that read “Ripe Now!” yet not a single avocado (in a batch of hundreds) was ripe. In fact every one of them was several days from being ripe. I asked customer service about this and was told that avocado titan Calavo uses “Ripe Now!®” as a registered trademark and that it is not an indicator about the state of the avocado.

Photo Jan 12, 2 54 54 PM

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11 Responses to RIPE NOT

  1. SL says:

    I also love they use Cal in the name, but the avos are from Mexico.

  2. SLV says:

    Yep…one more reason to buy local avos at the Farmer’s Market. Or better yet, beg them from your neighbor (or trade for lemons/oranges/guavas/whatever….)

  3. Chris says:

    If you have use a sticker to tell when its ripe you probably are over thinking it. Just by looking at them they don’t look ripe.

    In other fruits however – the sticker will change color, approximately when the fruit is ripe. The change in color is due to some detection in chemical which the suppliers have deemed “ripe”

    http://usatoday30.usatoday.com/tech/science/2006-07-27-ripeness-sticker_x.htm

  4. Rex Of SB says:

    That is SOOOO sleazy….I’d actually seen those stickers and assumed they were for real. How tacky.

  5. Glenn says:

    Ripe Here Ripe Now, there is no other place I’d rather be

  6. Ed says:

    False advertising. Buyer beware

  7. Mike says:

    Just buy them, and let them ripen. They will spoil or go to mush sooner than you realize.
    You must be from the East coast.

  8. mike says:

    Anyone who will rely on a sticker to see if an avocado is ripe, instead of feeling it, is asking for trouble.

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