You heard it here first: a new The Natural Café is opening in Goleta. The address will be 6990 Marketplace Drive, next to Hollister Brewing Company, in the former home of a Hallmark store. The Natural Café currently has South Coast locations at 5892 Hollister Avenue, 508 State Street and 361 Hitchcock Way.


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  1. Jim Turner says:

    I think The Natural Café will do very well at Camino Real Marketplace. This is a great location within the center and The Natural Café has a great local following. Great to see another local restaurant added to the mix.

    • philip says:

      Read on edhat that parking is tight at the Natural Cafe in Old Town but the current renters lease an additional 20 spaces across the street on Orange Avenue. Seems to fill the need. We are the owners ( and would welcome suggestions as to what type of restaurant might work there.

  2. patrick says:

    I hope they keep the Natural Cafe in Old Town Goleta. Seems like these to locations are kind of close together.

  3. Gene Corbin says:

    We’ve been patrons of The Natural Cafe in Santa Maria for several years and it’s still one of our favorites. We try to go at least once a week, the food is great and the service is even better.

  4. JJ says:

    Not to diss anybody’s joint, but does anyone still really eat at Pastavino?

    Hopefully the Natural will get to use a lot of that front patio for outdoor seating like they do at the food court on the other side.

  5. Ed says:

    Honestly the Smoke and Barrel wasn’t very good nor was the service good. Other than being a bit pricey that is not true of Hollister Brewing Company. I’m not sure the Natural Café unless they become a beer joint (lol) has the same following. When I want great fresh food at a reasonable price The Natural Café is a great choice, when I want to drink beer and eat fried pickles Hollister is a good choice. Hope it does well at the new site. Running a restaurant in Santa Barbara is a real roll of the dice. Even good places with a set clientele go out of business like the eBar.

  6. Fay says:

    This isn’t the old Pastavino or Smoke’N Barrel location, it’s the old Hallmark store.

  7. Glenn says:

    I just remembered how small that space is, there was a back room, maybe they’ll knock down that wall down plus they can put tables outside.

  8. Charlotte says:

    Really good news about Natural Cafe coming out here. So I’m wondering what the Holdren’s dream team will come up with next for the failed Italian and failed BBQ joint? Tick tock! tick tock! Must be expensive to have all that space losing $$. The last time I attempted to eat at Holdren’s for Happy Hour, it was a disgrace. Most of the people outside were there for Happy Hour starving as the food wasn’t coming out and when it did it went right back! The cheap drinks kept coming. People were getting over served in the booze dept. But no food was coming out. After 50 mins. I received cold Calamari and mostly fried Jalepenos. ?? No mention of Jalepeno filler on menu. The whole place should be Lure Seafood ( Ventura ). They were scouting out in Goleta and SB.

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