140213-lovinspoonfulEver since Foster’s Freeze closed in March 2010, the Mesa has been without a dedicated dessert shop. That all changed this month when frozen yogurt specialist The Lovin’ Spoonful opened 2028 Cliff Drive, next to Super Cuca’s.

Their mission statement reads: “Our mission is to provide the highest quality frozen yogurt available, along with freshly baked mini-pies, cakes, cookies, brownies and other items from local artisan bakers, in an atmosphere that is comfortable, inviting, and fun.”

The Lovin’ Spoonful frozen yogurt offerings include certified organic, gluten free, non-fat, low-fat, premium, Greek, tart, and no sugar added varieties. Non-dairy sorbets are all natural and include vegan and no sugar added offerings. The freshly baked mini-pies, cakes, cookies and brownies are made by local artisan bakers and include organic and gluten free offerings.

The Lovin’ Spoonful has an 18 foot long video display panel where customers can watch extreme surfing, skiing and other sports and activities, or watch videos of underwater sea life swim by while they enjoy their frozen yogurt and other mini desserts. The store has a common table and sitting area with a eco-friendly fireplace that burns only bioethanol fuel.

For more information call (805) 259-7009 or visit


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  1. Cris says:

    What is with these fro-yo places displaying excessively large electronic signage and video screens? How about just focusing on the product you are selling?

  2. Liz W says:

    Great come from LA to get away from the rat race, throw a bunch of money at it and then start selling products to directly complete with your shop neighbor 2 stores down, a multi generation Santa Barbaran and a career baker. Free market competition and all that, but justs feels rude.

    I did try it last week and it was fine, but still prefer Pinkberry. For me, all the serving cups were way to big, but I guess as a self serve it does encourage a higher volume/cost per serving.

  3. Gerald Bostock says:

    I agree with Cris. I didn’t want to be too snide or over-post, but it’s hard for me to imagine eating, let alone enjoying, anything in an environment lit and decorated like that.

  4. Ginny Kuhn says:

    Hopefully they will buy the baked goods from you! I love that both businesses are there.

    I have called four times in the last 10 minutes and no one is picking up?

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