This just in from Fresh Market, coming to 222 N. Milpas Street, the former home of Scolari’s:


Santa Barbara, Calif. (November 15, 2013) – The Fresh Market, Inc. (NASDAQ: TFM) will expand its presence next month with a new store in Santa Barbara, marking the company’s fifth store in the state of California.

At its newest location at 222 North Milpas Street, the specialty grocer’s full-service philosophy will incorporate unparalleled product selection and expert customer service in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers. Employees can often be found offering cooking advice or sharing their favorite tips to help customers create the perfect meal.

“We are excited to open our new store in Santa Barbara and to expand our reach in California,” said Craig Carlock, the company’s president and chief executive officer. “We look forward to introducing The Fresh Market’s concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience.”

Doors will open at 8:00 a.m. on Wednesday, December 11, and grand opening activities will include chef demonstrations, food sampling throughout the store, and drawings for The Fresh Market gift cards. A sample-sized bag of the company’s gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.

The new store will house over 22,700 square feet of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection.

“The Fresh Market’s inviting atmosphere is reminiscent of European markets,” says Carlock. “Our customers enjoy shopping in an environment that appeals to all the senses. The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, and soft lighting in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”

The Fresh Market is excited to be an active member of the Santa Barbara community. The company has made a significant investment in the market and the new store is bringing approximately 90 new jobs to the area, most of which are being filled locally.

The Fresh Market is committed to the communities where it does business, and its employees enthusiastically support local organizations that are important to the stores’ communities and customers. The new store will proudly partner with the Santa Barbara Food Bank by providing regular donations of food. In addition, The Fresh Market will donate at least five percent of grand opening day sales to its national charitable partner, Share Our Strength®, in support of its No Kid Hungry campaign.

Bookmark the permalink.


  1. Art says:

    I hope they recognize who their customer’s are and can cater to their local clients

    • Peter Zimmer says:

      As annual visitors to Santa Barbara for the past 50 years, we are looking forward to our stay next April and shopping at Fresh Market. In Annapolis, Maryland…..we have enjoyed excellent produce, bakery goods, seafood and butcher……plus, a large variety of all those condiments and ingredients we seek out when preparing a special meal…. I think Fresh Market will be an able competition to equally fine markets such as Lazy Acres and Whole Foods…

  2. Jan says:

    Finally an upscale market is coming to this part of Santa Barbara. Can’t wait for it to open!

    • Linda says:

      Are you kidding? Santa Barbara has all too many upscale markets. We need some BUDGET markets. Cottage cheese is up to $4.50 even at Vons–OUTRAGEOUS!!!! The last thing this city needs is another upscale market!!!!!

Leave a Reply

Your email address will not be published. Required fields are marked *