It appears that a “Fresh” battle might be brewing on Milpas St. Just as Fresh & Easy is about to open at 336 N. Milpas St (their signs are up), I have now received word that Scolari’s at 222 N. Milpas St. maight be replaced by “Fresh Market.” Here is a message I received from my long-time friend reader Pete:

Hi John,

I was at Scolari’s today and the store is quickly selling off the last of the inventory… at 30% off. The employees are saying that the store will become a “Fresh Market” which they describe as a cross between Lazy Acres and Trader Joe’s. Fresh Market is from the east coast and is apparently just starting to enter the California market. Apparently Fresh Market has no affiliation with the Fresh and Easy market opening up the street.

I don’t know if any of this information is true, but the store employees seemed pretty confident of it.

Here’s some info about Fresh Market (the first one is a blog about Fresh and Easy AND it’s competitors):


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  1. joe selzler says:

    Love Fresh Market! Hope it is true.

  2. Leonard says:

    Kinda beat you to the news about Fresh Market replacing Scolaris hahaha. If you look at your original post about Scolaris closing a couple of weeks or so ago and look at the comment section, I posted that about Fresh Market coming. So now rumor is fact. I’ll miss Solaris but looking forward to new market.

    • John Dickson says:

      You certainly did. Fresh Market is not a done deal as far as I know – just the best guess. I am now hearing that the Vallarta grocery chain is also looking at the Scolari’s.

  3. Paul says:

    There’s gonna be a “fresh-off”… the food is going to be so fresh that you might see it growing in greenhouses in the back of the stores. Expect cattle and chickens to be grazing in the stores as well. One moment they’ll be innocently heating hay and corn feed on aisle 4 or 18… and then suddenly and unexpectedly they’ll be served up. It will be fresher than anything we’ve ever seen before. Remains to be seen who can do it the freshest. Stay tuned.

  4. Pingback: FRESH MARKET UPDATE | The Restaurant Guy

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