Tomorrow a new restaurant named “Italia Pizza & Pasta” is opening at 149 N. Fairview Ave (between OSH and Vons) in Goleta, the former home of European Deli. Andre Neumann, son of European Deli founder Gisela Neumann, who retired in May, will be running the restaurant. The eatery will have a 2-day grand opening July 15-16, offering free food, prizes and a drawing for free pizza for a year.

“We are happy to bring a family-oriented Italian dining experience to Goleta. Customer service can be lacking in our industry and we intend to go back to old school roots and provide exceptional personal service,” said Andre Neumann. I am told that Italia Pizza & Pasta will have a particular focus on families, offering healthy meals for both adults and kids. The eatery will also be working with local schools and will start a program where kids can make their own pizza.

The menu will include hand-tossed pizzas, chicken parm/picatta, spaghetti & meatballs, take & bake, sandwiches, calzone, salad and kids meals. Neumann will be offering several European Deli favorites as well including potato salad, Rubin & roast beef sandwiches, and Schnitzel (which will now be referred to as “breaded pork”) that will come with Mushroom Marsala instead of Jaeger sauce.

Italia Pizza & Pasta owns and operates their own delivery service that will offer the entire menu to the region from Los Carneros Rd to Patterson Ave. Minimum order is $12 with delivery fees of $1.50 – $2.50 depending on delivery location.

The Goleta eatery is starting a “VIP Club” where they email or text you promotions for daily discounts. A coupon barcode is then displayed on VIP Club members’ cell phones that can be scanned in for a discount on the day it was received. They will also have a rewards program where their computer system keeps track of your orders, allowing you to earn credits for free food.

Happy hour will be available weekdays from 3-6 p.m. Specials include 4 beers on tap starting at $3.50 for a pint, chicken wings, mojo potatoes and mozzarella sticks. Lunch specials will also be available starting at $5.99.

Italia Pizza & Pasta is open 7 days a week from 11 a.m. to 9 p.m starting tomorrow. For more information call 845-1000 or visit

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  1. Rye says:

    Great name. It will fit right in with my upcoming restaurants American Hamburgers on Upper State, Mexican Tacos on lower State (whoops, that one’s basically just taken) and my new southeast asian venture, Thai Pad Thai.

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