5000 Zaca Station Road
Los Olivos CA 93441
Hours: The tasting room is open daily from 10 a.m. to 5 p.m. Tours are
offered daily at 11:15 a.m., 1:15 p.m. and 3:15 p.m.
Price: Try seven wines for $10. It is an additional $5 to keep the glass.
Our Santa Ynez Valley winery tasting room offers one of the Central Coast's
most comfortable and comprehensive visitor experiences, including daily
winery tours and extensive picnic facilities. Archive photos and other
artifacts chart the Firestone family's pioneering heritage, from
turn-of-the-century tire innovation to the establishment of Santa Barbara
County's first estate winery in 1972. The recently remodeled tasting room
features an island bar and picture windows that overlook our estate
vineyards. We strive to offer an informative and welcoming atmosphere that
will appeal to wine enthusiasts and novices alike.
Our tours guide you through the history of the winery, and through the
production of fine wine from vine to glass. Tours begin at the demonstration
cork tree and continue out into the estate vineyards. The winemaking process
is then showcased from the crush pad to the fermentation cellar to the
barrel cellar. Tours typically last between 20 to 30 minutes, depending on
the volume of guests and depth of questions. Tours depart daily at 11:15
a.m., 1:15 p.m. and 3:15 p.m.
- Large Group Private Tour & Tasting Packages -
Reservations are required for groups of 10 or more guests.
The tasting fee is $15 per person (no glass). It is an addition $5 to keep
- Tour & Tasting at Firestone Vineyard: $20 per person
- Tasting & Reserved Picnic Area: $20 per person
Our Santa Ynez Valley winery is located at the southern end of the Foxen
Canyon Wine Trail just a few miles east of Highway 101 in Santa Barbara
County. From either direction on Highway 101, take the Zaca Station
Road/Highway 154 exit. If coming from the north, turn left and over the
highway. If coming from the south, turn right. As the road dips and curves
southward, take an immediate left onto Zaca Station Road and continue for
2.5 miles. Firestone Vineyard is located on your left at 5000 Zaca Station