On August 15, 2013 I published a rumor that Lure Fish House was coming to upper State Street. After writing 18 follow-up stories since then, I am very happy to report that Lure Fish House opens Tuesday, December 29th in La Cumbre Plaza, in the space formerly occupied by Ruth’s Chris Steakhouse. Lure offers lunch and dinner though the first 5 days it will be dinner-only as staff comes up to speed. Santa Barbara is Lure Fish House’s 4th location following openings in Ventura, Camarillo and Westlake.
Lure Fish House was created with the goal of providing a top tier seafood experience featuring fresh and sustainable seafood from trusted sources. The restaurant strives to provide locally caught seafood, organically grown local produce, and wines from local vineyards whenever possible. Lure also features a full bar with specialty cocktails, and an oyster bar serving a variety of fresh items that can vary daily. Lure specializes in Mesquite charbroiled seafood while also providing prepared selections by their chef. Menus are printed daily to reflect availability and guarantee freshness.
The menu typically includes Wild Rock Fish, Wild Yellowtail, Wild Pacific White Sea Bass, Wild Ono/Wahoo, Wild Mahi-Mahi, Loch Etive Steelhead, Icelandic Arctic Char, Scottish Salmon, Wild Local Halibut, Wild Pacific Swordfish, Jumbo Wild Gulf Shrimp. The menu also includes a variety of oysters (Kumai, Chef Creek, Lure Charbroiled, Hama Hama, Blue Point, Fanny Bay, and Crystal Point), pastas (Linguini & Clam Sauce, Spicy Seafood, Spicy Tequila Lime Shrimp, and Lobster Ravioli) along with soups, bread bowls, salads, crab cakes, calamari and more. The lunch-only menu includes tacos, sandwiches, and fish & chips. A kids menu is available.
Hours are 11:30 a.m. to close, usually around 10:30 p.m. Thanks to reader Travis for the tip.