On August 15, 2013, I published this message from reader Nancy: “Hi John, We just ate at Lure Fish House at 60 California St in Ventura today, and it has fantastic food, gorgeous decor and ambiance, super friendly staff, great prices, extensive drink menu, excellent coffee, etc. I asked the waitress if they are coming to Santa Barbara, per chance, and she said yes! She seemed to think it will be on upper State near a department store.”
During the following year the story cooled off a bit and I didn’t receive any more updates about the seafood eatery’s voyage to the South Coast. Recently I was able to reach management at Lure Fish House and was told they are in negotiations with La Cumbre Plaza, 121 South Hope Avenue, to take over the space previously occupied by Ruth’s Chris Steak House, immediately next to Macy’s. I’m told that if the deal goes through it will be finalized toward the end of September. Details were few and far between but I was able to find out that if all goes well Lure Fish House will open sometime next year and take over two-thirds of Ruth’s Chris instead of the entire location. I don’t know what business will occupy the remaining third.
Lure Fish House has locations in Ventura, Camarillo and Westlake. Their web site offers this description of the eatery:
‘Lure Fish House was created with the goal of providing you with a Top Tier Seafood Experience featuring fresh and sustainable seafood from trusted sources. Our restaurant strives to provide locally caught seafood, organically grown local produce, and wines from local vineyards whenever possible. We also feature a full bar with specialty cocktails, and an oyster bar serving a variety of fresh items that can vary daily. Lure specializes in Mesquite charbroiled seafood while also providing uniquely prepared selections by our chef. We print our menus daily to reflect availability and guarantee freshness. Our primary goal is to provide you, our guest, a fun and exciting seafood experience. So just remember, if you are looking for a healthy and delicious dish…eat more fish!”