A Smart & Final Extra! is set to open in early 2015 as part of Goleta’s new Hollister Village Plaza, on the north side of Camino Real Marketplace. Santa Barbara already has a regular Smart & Final store at 217 E. Gutierrez Street. The “Extra!” version of Smart & Final stores are larger and feature more grocery options, such as a larger meat section or organic offerings.

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  1. Linda says:

    Why would they open there with Costco right across from them?!

    • Rex Of SB says:

      That’s exactly what I was wondering. Smart & Final is kind of like a mini Costco, without 90% of the merchandise. Costco has more of a selection and lower prices, so who is the audience that S&F is trying to attract? I’d think it would make more sense to put a new S&F somewhere in Santa Barbara’s Northside or downtown Goleta or some other place where it’s actually needed.

  2. Cris says:

    You’re appealing to a lot of students and community members who don’t have costco memberships or that don’t want to deal with costco for a few items. In addition, Extra stores are much closer to grocery stores than they are to a costco in terms of variety and offerings with the added benefit of being a S&F. It’s a good addition to that marketplace and worthy of being an anchor.

  3. Charlotte says:

    Trader Joe’s would have made more sense.

  4. Chad says:

    I think this is where Fresh Market should’ve gone – Milpas already has TJ’s and (for now?) Fresh and Easy. I think a regular grocery store would’ve been a better fit there.

  5. Jes / UCSB parent says:

    Believe me you need this store in Goleta. I live in area where Costco and Smart and Final Extra are 2 miles far from each other. I love shopping in both stores. Both stores are equally busy.
    Smart and Final Extra is very different from regular Smart and Final stores. More verities, frequent sales, you don’t need a membership. Hours 7 am to 11 pm on regular business days which will give you more flexibility for your shopping time. Once you shop there you won’t drop it.
    UCSB parent.

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