For only the third time in more than 40 years, Taffy’s Pizza at 2026 De la Vina Street has new owners, as Casey and Shaina Groves took over the historic pizzeria on De la Vina Street earlier this year. “Being longtime loyal customers of Taffy’s, we knew that this was the next adventure for our family when the opportunity to buy this landmark arose,” said Casey. “With Shaina’s background in the restaurant industry and my entrepreneurial streak, this was the perfect fit.”
Taffy’s Pizza was established in 1973 by the original owner, who had grown up in the 1930s-era home that eventually became the restaurant. The building, located a half block up from Mission Street, was also home to a small retail business and an ice cream shop before Taffy’s.
In 1983, Greg and Tammy O’Brien took over the business, and grew Taffy’s relationship with the community for 30 years. The O’Brien family hand-selected the Groves out of a number of interested buyers. “We are excited to carry on the traditions of Taffy’s,” said Casey. “We are looking forward to making new memories with the current and future generations of Santa Barbara County residents in the years to come.”
The Groves plan to keep Taffy’s formula for success intact, including outreach to and sponsorship programs for numerous organizations, teams, and other community assets, while slowly making adjustments to the menu to reflect the community’s changing tastes. They have also started opening on Sundays, which was traditionally Taffy’s only closed day. For more information call 687-3083 or visit taffyspizza.com.